Our People

Jeff is a client‑focused accounting professional with over 10 years’ experience in public practice and financial services, currently working as a Client Manager with Rural Chartered Accountants in Whakatāne. He takes an advisory‑first approach, using GST returns, draft financial statements, and forecasting tools to turn numbers into practical conversations and commercially sound decisions.

Jeff has built his career across both rural and commercial accounting environments, including his earlier tenure with Rural Accountants Limited Partnership and experience with BNZ, before returning to Rural Chartered Accountants. He has developed a reputation for forming long‑term client relationships, asking the right questions, and helping clients stay one step ahead of where they need to be.

Outside of work, Jeff spends most of his time with his children, William and Malakai. Whether it’s getting out for a local fishing trip or lacing up the shoes to train for his first half marathon, he enjoys keeping things active and making the most of the outdoors.